Prime Global Logistics Managing Director Mundi engaged PS Online to address several areas where he knew the website was falling short. From a functionality perspective, the Prime Global Logistics website did the trick. However, it lacked content which was impacting Prime Global Logistics’ ranking on Google and ultimately, their top line. We worked closely with Mundi to establish the key areas where the website could be improved.
Improving Visibility on Google
Prime Global Logistics were struggling with their ranking on Google which was impacting the number of enquiries coming through the website. Since PS Online was first engaged to make improvements to the site, the ranking has improved by 354 places on Google. Where it ranked for only 3 keywords initially, it now ranks for 17 keywords. From a website that had a limited presence on Google, Prime Global Logistics is now receiving enquiries through organic Google search results.
Writing & Enhancing Existing Content
They say content is king, but this was not the case for Prime Global Logistics before PS Online were engaged to work on the website. We increased the content to not only ensure potential new clients could find the information they were looking for, but to improve search engine optimisation. From a static website with little information, Prime Global Logistics now has a content rich website which details their every service. To improve the UX further, we added a mega menu to clearly present the navigation, enhance SEO and incorporate imagery for good measure.
Capturing Right Information through Forms
Prime Global Logistics had a very basic form to capture client enquiries. There were insufficient fields which resulted in the staff at the receiving ends of enquiries frustrated with the ‘back and forth’ required to gather the remaining information. PS online created a new multi-step form that takes the client through a flow. This means that Prime Global Logistics can accurately quote for the job while saving time and resources.
Contact us today
PS Online helped Prime Global Logistics transform a basic website into a comprehensive and practical tool that has seen tangible results. We are thrilled to have helped Mundi and the team at Prime Global Logistics with their website and look forward to seeing more growth!
If you’re looking to improve your Google ranking, add engaging content or enhance workflows through capturing important client information, get in touch today! From website refreshes to complete overhauls, PS Online can help.